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 nnovation is Not the Holy Grail: It is time to move from innovation as an ideology to innovation as a process, Christian Seelos & Johanna Mair, Fall 2012. Applied studies tend to treat innovation primarily as an outcome and therefore imply that social innovation occurs when desired outcomes such as positive social change can be observed.

Much has been said about social innovation, but it remains a vague concept for many organizations.

However, it encompasses a set of practices and new methods that deserve close attention. Essentially, social innovation means challenging the status quo, for everyone’s benefit.